As a CX, Service Designer and UX/UI consultant, I'm collaborating with diverse sectors, from DeFi/Blockchain to local services, analysing business models, facilitating workshops to define strategies and target audiences, mapping internal processes and users' journeys to bring clarity and actionable plans to business and startups. My work enabled two blockchain product launches with increasing traction and is helping local services to increase customer satisfaction.  

As a UX/UI & CX Designer at Sacred Protocol, I took full ownership of an end-to-end project, delivering two ready-to-market products: a Web3-native forum and a cross-platform tipping system. Worked closely with the founders and software engineers to create solutions, delivering a Figma-based Design System and high-fidelity prototypes. Click here to read case study.

As UX & Service Designer consultant, I partnered with businesses and teams, including Reach Foundation, applying Human-Centred Design methods to map processes and frame problems, delivering measurable results and scalable solutions. Key artefacts included user research, data synthesis, journey maps and service blueprints.