Hello, humans and robots!
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I believe that UX is the iterative process of designing for people, with people - and now AI ;)
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As an enthusiastic User Experience Designer, my goal is to develop products and services that solve people's problems, helping them live their lives.
Natalia Amorim
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User Experience Designer
Selected Projects
As a UX & Service Designer, I have the opportunity to work on challenging, meaningful and fun projects! I am always writing about these exciting journeys! There’s more coming soon!
Stay tuned!
Sacred
Clarity versus Caos
How do you turn a Web3 startup from ‘build-first’ to ‘user-first’? At Sacred Protocol, I led a strategic UX/UI overhaul, replacing guesswork with research-driven design. From uncovering critical anonymity flaws to pioneering a tipping system, my work saved 8 months of wasted dev time, and launched two profitable products.
The Reach Foundation Project
Designing Sensible Solutions
for a Not-for-Profit Foundation
The Reach Foundation's goal was lofty and clear - to deliver 1k workshops by the end of 2022 and impact more young people across Sydney and Melbourne! To achieve this goal, they needed to improve the learning and development experience of their young Facilitators! This project is about the advocacy of the power of UX Design!
Spontaneous Selector meets Grand Days
My cute first little project on Figma
Solo concept project for an independent bookshop focused on bringing the in-store feeling online, using the primary strategy of getting the reading community together.
